Hi, I'm Danny Perekalsky.

Developing people; changing businesses

25 years of experience

12 companies21 different positions

Consultancy to more than 100 retailers in more than 20 countries including Walmart, Tesco and Carrefour

Experience of making business across more than 20 countries


Was leading change to the Dixy retail chain 2010–2013. Was leading change to OZON group 2014–2017. Chief Product Officer in Alfa Bank.


More than 100 sessions to 1000’s of people and leading businesses across Europe.

From offline to online

Shoppers and Businesses are Transforming! Main differences and the way of transformation. My personal story.

Being shopper focused

The importance of “Living” the shoppers/clients. My personal story.

Change or Die. The importance of change

What is the correlation between changes and brain development? The importance of change in personal life and for the business development and its success. My personal story.

Personal and Business development

Key factors for personal development and business success. My personal story.

Women self-development

An “only women” session about the importance of Women personal development and the role of Women in the business world.

Contact me at danny@idomvpirod.ru on any session enquiry.

My recent lectures and interviews

IBM, Microsoft, Unilever, Leroy Merlin, Pepsico, SELA, SPB International Economic Forum, Winning the Hearts forum, Synergy Global Forum, Skolkovo, MTBank Belarus, Web Summit Portugal…

RBC Persona
Startup show
World Business Channel. Cases
Online retail in Russia

Idom V’pirod book. On the shelves July 2018 – my first book with my personal development story.